Your Personal Brand Playbook Is…

Start Hustlin’ for YOU!

Ready to get into it? 

Crack the Cover, Snag Your Strategies, And Get Ready To Watch Your Bank Balance Grow

Press Play for Your Personal Brand Summary ▶

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When it comes to Hustle, you have legendary work ethic and chameleon-like adaptability! 

You smoothly shift gears between day job and side hustle, and know how to make the most of every usable hour. 

But this hustle is grinding you down, and some days you wonder if there’s gonna be anything left of you by the time you’re ready to retire. 

You know there’s real money to be made online, but you’re already time leveraged out the eyeballs with Uber Etsy-esque Skip The MLM type side hustles — it’s hard to imagine scheduling “Become a million dollar influencer” in between deliveries and order fulfillments. 

But the key to freeing yourself from the time-for-money grind is to harness your personal brand, and put it to work making you real money that will make a real, lasting difference in your life.


Scale That Hustle

No matter how you make money, there’s always a way to turn it into more.

Like branding an Etsy store across your social media, or grouping your MLM in with your weekly Lives.

Once your personal brand becomes known in a niche, the companies and brands that want to market in those spaces will want to work with YOU — and they will find you.
A is for Automation!

You don’t have to take out a mortgage in your retirement years to turn your current online presence into a brand that earns you real money.

We’re living in the future, and like most things these days, there’s an app for scheduling social media posts in batches, setting up email funnels, and even building your website!

Automation tools allow you to set it and forget it, so you don’t have to interrupt your hustle just to feed the algorithm.
Carefully Curate Your COMMUNITY

And I'm not talking about your social media audience. It's no secret that you are the sum of your 5 closest friends.

When it comes to building your personal brand,  the people you surround yourself with should inspire you, motivate you, and encourage your growth.

So take the time to carefully choose who you invite into your inner circle.

For All Your Strengths…

You Might Still Be Straight-Up Confused About

How to go from side hustlin’ like a pro to making real money online: a six-point financial play 🏈 to take you from squeezing quarters out of every hour…

… making moves that increase your bottom line, pay the mortgage, and put gas in your tank
… polishing your personal brand into a vehicle to make you money 💵 in your sleep
… tapping into your unique story and personal brand to get a piece of the affiliate deals, sponsorship, and User Generated Content pie (A tasty pie valued at 4.4B in 2022 — and on track to grow 29% over the next 7 years!)

Truth is, all of this is more than figureoutable #I’veGotYou

But before you can harness all this money-making goodness, you have to believe that this wealth and freedom is meant for YOU.Believe that you're a dream worth investing in.

Believe that your story and brand can bring you lasting, life-changing wealth. Believe that you can break free of the paycheck-to-paycheck struggle you’re living and build a future you can’t wait to wake up to every day. 


It All Starts With Your Personal Brand Playbook

With this play-by-play, you’ll be able to own your story and personal brand, put your natural born hustle to good use, and set yourself up for a massive influx of the rich stuff…

…from overcoming limiting beliefs, to tapping into resources just waiting for your ideas… and yes, creating a legacy of wealth and freedom that will last for generations. 

Here’s What Your Playbook Reveals:

You’re not afraid to work hard in pursuit of what’s important to you. 

After all, the dream is free. The hustle is sold separately.

In this economy, the hustle can feel like a lot of hard work just to pay the bills every month… 

…but the hustle is losing its shine, and what do you really have to show for it? You feel like you’re taking years off your life in exchange for the bare minimum, and aren’t those the years you’re supposed to be hustling for now, so you can enjoy them later?!

Quick Play: The time-for-money approach to earning is a relic of bygone days…With the current state of the economy and inflation making it harder to make ends meet, 70% of people are living paycheck to paycheck, even with 6 figure incomes.But this income problem is really a lack of utilizing your gifts and god-given skills problem. 

Cross the Goal Line with…

Profit From Your Passion’s Big Payoff Cheatsheet


Your Self-Made Strengths At a Glance:

It’s a bird! It’s a plane! No, it’s YOU, showing up on the daily to put in the work to get what you want and need out of life.  Your time hustlin’ hard has shown you that dreams come on the back of hard labor and solid effort. Now it’s time to get busy working hard on building your personal brand to make your DREAMS a reality. 🌠
When working a 9-5 didn’t make ends meet, you were more than ready to try a new angle to bridge the gap. That kind of ingenuity and willingness to try new things will only serve your personal brand as you rise to the challenge of building your personal brand into a money magnetizing machine. 🧲
Your experiences, your trials and successes, your hopes and dreams — all come together to weave a story that will resonate with the right audience. Some will recognize their own struggles in your telling, others will find inspiration in your journey. What you have to say WILL create impact with an audience that will help you build your wealth and success. 📖
Nobody who works as hard as you does so without a clear vision of their future in mind. No matter the obstacles, no matter the challenges, you put your head down and work hard while keeping your eyes on the prize!In this case, wealth, peace, and freedom to live your life on your own terms, by harnessing the power of your story. 👀

Your Personal Brand Profit Secret Sauce:

You recognize the valuable experience of those who have gone before you!

One thing a hustler knows is how to spot another hustler.A truly smart hustler will build upon another’s method, refine it, make it 5% better, turn around, and make a huge profit! 

Sure, you forge a new path whenever you need, but not without first exploring all the trails that have been blazed before you to glean as many pearls of wisdom as you can. 

Because a hustler knows to work smarter, not harder. And what’s smarter than utilizing all the tools available? And benefiting from the experience of those who’ve gone before you. 

Essential Tools to Get Your Profitable Personal Brand From Lukewarm to Cookin’ With Fire:

Squarespace — The All-In-One Platform to build a beautiful online presence in no time! Whether you’re just starting out, or are already established, squarespace is the perfect tool to help you grow and take your brand to the next level. So you can position your brand to stand out amongst the rest and magnetize big brands that want to partner with YOU!

ConvertKit — Grow your audience, automate your marketing, AND sell your digital products. You can increase your subscribers with beautiful landing pages, sign up forms, and link pages. Promote like a pro with intuitive emailing editing and powerful sales funnels with high ROI. And you can market and sell your digital products and subscriptions to drive conversions and save time AND money!

Bluehost — Building and hosting your website is just the beginning! Bluehost lets you optimize with design freedom, marketing tools, and insightful analytics for scalable growth. With guaranteed reliability, automated security updates, backup data protection, and 24/7 support, Bluehost will help you grow your brand while putting your mind at ease.

Personal Brand Superstars Who Share Your Playbook:

Dwayne ‘The Rock’ Johnson, WWE star turned $800 million superstar — he knows what it takes to turn the heat up on your personal brand and make it into a vehicle for massive wealth and growth.
Elon Musk, the king of personal branding, has taken small companies and turned them into globally recognized powerhouses. From angel investor to SpaceX, Tesla, and Twitter fame, he knows what it takes to grow from the ground and reach straight up to the stratosphere — and beyond!


Start Hustlin’ for YOU’s Brand Scoreboard

The unique strengths and struggles of your personal brand … and how to hone them into your own personal brand secret sauce! 

Understanding your strengths (impacts) and weaknesses (invisibilities) will make your path to wealth so much smoother — get ready to maximize your impact and eliminate your invisibility.


✦ You have a story that will attract your community and magnetize what you desire

✦ Your innovation and willingness to lean into hard work will take you places most others fear to go!

✦ You’ve already created a name for yourself, and are ready to take it global — and reap the benefits of your tenacity

✦ When your eyes are on the prize, nothing can distract you from your goals

✦ You’re ready for personal and financial growth and the success and freedom that comes with it
✦ Your current lack of ‘free time’ makes it hard for you to pause your hustle and focus on your own brand

✦ A lifetime of keeping your head down while you hustle can make the limelight feel like an uncomfortable distraction

✦ Believing in yourself and the power of your brand can feel overwhelming when you’re so used to trading time for money

✦ You’re still stuck in your old routines and surrounded by people who aren’t focused on your growth and success

✦ Sometimes, success is a scary word, and even though you dream of the rich life, there’s still something holding you back
Grow Lasting Wealth And Get Free – With Your $5 Personalized Playbook

Get Ready to Leave a Legacy with the Upgraded Start Hustlin’ For You’s
Personal Playbook

What do you get when you combine your personality, passion, and Playbook? A person living their biggest, most impactful life.

If you’ve been spending your time and energy working for the man but your paychecks barely cover your living expenses, something’s gotta give.

Your invaluable $5 Playbook suggests that you might be too busy to look up and take stock of all the opportunities around you. (I mean, when you’re hustling to pay the rent, how are you supposed to recognize the tools and strategies designed to streamline your biz and free up your time?) 

But the audience you’ve already built can’t wait to see what your hard work and innovation bring. They’re standing by, just waiting to watch you rise.

Get your $5 Personal Brand Playbook


This is Exactly Where You’re Supposed To Be  

Get Ready To Dig Deep Into Your Story and Shift Your Mindset From Rise & Grind to Rise In Wealth

Inside your upgraded $5 playbook, you’ll discover:

⇒ The Entrepreneur's Playbook. The roadmap to building your impactful 6 figure earning brand, so you can move forward with more direction.

⇒ 4 Keys to help you elevate your personal brand story so it magnetizes an audience that wants to invest in what you have to offer.

⇒ Steps to help you refine your brand message so you can stand out amongst the crowd and start making a real impact that will create a lasting legacy.

But These and Other Brand Elevating Secrets Are Only Available In The Upgraded $5 Build Your Empire Quiz Results 👇

For less than a fancy coffee you’ll get access to all of this and MORE: 

  • Personal Brand Impact A 40+ page guide to harnessing your brand so it creates an impact in your community and your life.
  • A breakdown of how you can Magnetize Your Content so it draws an audience that wants to support your story and invest in YOU.
  • Your “Impacts and Invisibilities” — aka. the unique strengths and struggles that affect your personal brand… including your relationship with yourself.
  • Start Hustlin’ For YOU Entrepreneur’s Playbook to help you laser focus on your brand’s Ikigai, Learn your UGCs, and Lock In Your Socials.
  • A proven strategy to help you confidently take the reins on your finances and escape The Grind #GetFree
  • Curated resources to get your head in the game and on track to ditch the Hustle & Grind for the Rise & Thrive!
  • Curated resources to help you maximize your influence and grow your brand
  • How to go from excuses to evolution to make this the year that launches your legacy.  

“Who’s the Coach Behind This 💣 Playbook?” 

Let Me Introduce Myself…

What’s up, Empire Builder?! If you’re new around here, I’m Anthony O’Neal 👋🏾  #1 national bestselling author, speaker, and host of the online series The Table with Anthony O’Neal #humblebrag

I’m also well along my own personal path of wealth building that will create a legacy that my future family will benefit from for generations to come. 

I went from being 20 years old, 35k in debt, and living in my car ➡️ to debt free and buying a Bentley with CASH!

That was a hard season of life to weather through, but it made me realize…

…nobody had ever taught me how to use my skills and talents to build wealth for myself. 

And now I’m on a mission from God (cue Blues Brothers theme🎵) to bring the knowledge I have to anyone who is struggling to get ahead, hustling away every waking minute in pursuit of the almighty dollar. 

It all starts with building your own personal brand with intentionality, so it creates impact, and brings you all the income you could ever want. 

Because that’s what becoming an impactful creator is all about: building a community that will affect real change in your life and the lives of your audience. 

Speaking of impact, here are a few things you might not know about me:

🐶 I was terrified of dogs… till I made the totally sane decision to adopt a 75-pound German Shepherd #GoodbyeComfortZone

💸 After racking up $25,000 in credit card debt, I became obsessed with learning everything I could about personal finance. These days, I live a totally debt-free life

🎧 I have two Spotify moods: John Gibbs-esque gospel and Pink Friday-era Nicki Minaj — play either one and I’mma bust a move

Now that you’re part of the tribe, I’ve got you.

I’m here to support you with inspiration, resources, and actionable strategies to help you maximize your Personal Brand. And build the foundation for your most intentional, wealthy life. 


Question: What do you get when you combine your desire for wealth, freedom and legacy, (and a strong desire to elevate your hustle) with your Personal Brand Playbook?

Answer: You, Empire Builder, becoming the most successful version of yourself…

… turning your side hustle action into an automated dream that practically runs itself

… building wealth that will grow while you sleep and last for generations

… and holding your head high because you know you’re making the most of this life… even if you have to chisel out much-needed time to focus on your best money-making asset — YOU!


If you’ve become so programmed to hustle your hours and minutes away that your life is quickly slipping through your fingers with no real wealth in sight… 

… it’s time to shift your strategy.

The habits and mindset that got you to this point won’t get you to that leisurely afternoon on the shores of your future beach home.You need to reach deep down inside yourself and commit to making changes.

If you’re willing to live the next 12 months of your life preparing for your future success, the next 12 years will take care of themselves. 

But first, you need to learn how to harness your narrative, automate your processes, and grow your community into a money magnetizing vessel that attracts big brands that can’t wait to partner with you. 

⇒ Your Playbook suggests that you might struggle with putting yourself out there online (mostly because you aren’t very practiced at it.) So take a deep breath and answer this:

Does my story and what I offer have the power to help people and change their lives for the better?”If the answer is yes, then you kinda owe it to the world to step into the light.

Because bottom line: people want to buy from PEOPLE.

Hard-working, dream-building, reality-shaping, flawed and more beautiful for it YOU — not some impersonal mega-brand figure headed by a photoshopped automaton. 

Whether the thought of taking the time to grow your brand makes you break out in a schedule-induced anxious sweat. Or you’ve been avoiding putting yourself out there because failure is the scariest word you can think of, I’m about to give you exactly what you need to switch your mindset, break free from the endless hustle, start living your purpose and attract an audience that will invest in you and your vision of freedom and fulfillment.

So if you’ve been wondering… 

…”What is THE hustle? The All-Star End Game Strategy that will release me from this endless grind once and for all?”
… “How is everyone else making it rich online and I’m over here sharing cat vids to my stories?
Or even…
… “Am I doing this right? Can you hear me now? Maybe I’m not meant for the digital wealth superhighway…