Your Personal Brand Playbook Is…

Stop Trading Your Time For Money and Build Your Empire!

Ready to get into it? 

Crack the Cover, Snag Your Strategies, And Get Ready To Watch Your Bank Balance Grow

Press Play for Your Personal Brand Summary ▶

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When they said “There are 24 usable hours in every day!”, you took notes, didn’t you? How many side hustles you got goin’ on outside of your 9-5? 

But you know in your heart (in your God-given soul) that there’s got to be more to life than trading all your hours away for the hustle and grind. 

Or at least a way to make each hour so valuable you barely have to trade any of them away, so you can spend more of that precious time doing what you WANT to do — instead of what you have to do to pay the bills. 

But the key to freeing yourself from the time-for-money grind is to harness your personal brand, and put it to work making you real money that will make a real, lasting difference in your life.


Maximize Your Minutes

You already know how to work hard — now it’s time to work smart! 

It’s time you took your online persona and hone it into a brand that will maximize your earning potential and turn your hourly income into something your current side hustle wishes it could bring in. 

Once you harness the amazing power of affiliate deals and UGCs, you’ll be making money in your sleep!
Create Your Thing

You’ve been around long enough to have learned a thing or two, and it’s time you put that knowledge to use creating something that will generate wealth for years to come, with hardly any oversight from you.

Tap into what makes you unique — and how you can offer solutions for what others need — and you’ll have a winning recipe for success and high earning potential.
Pull a Bill Nye and start  EXPERIMENTING

There’s more than one way to make a millionaire, and many of them are just a mini-course or masterclass away! 

The more you explore new business avenues and diversify your income streams, the more you’ll realize there’s a lot of money out there, just waiting for you to take your seat at the table and claim it. 

For All Your Strengths…

You Might Still Be Straight-Up Confused About

How to go from established content creator to turning your brand into an empire that practically runs itself: a six-point financial play 🏈 to take you from just another brick in the wall to…
… making moves that increase your bottom line, pay the mortgage, and put gas in your tank
… create evergreen content that will make you money on autopilot
… tapping into your unique story and personal brand to get a piece of the affiliate deals, sponsorship, and User Generated Content pie (A tasty pie valued at 4.4B in 2022 — and on track to grow 29% over the next 7 years!)

Truth is, all of this is more than figureoutable #I’veGotYou

But before you can harness all this money-making goodness, you have to believe that this wealth and freedom is meant for YOU.

Believe that you're a dream worth investing in. Believe that your story and brand can build you an empire that will bring lasting, life-changing wealth. Believe that you can rise above the rest of the pack and establish your brand as an authority that mega brands can’t wait to collaborate with. 


It All Starts With Your Personal Brand Playbook

With this play-by-play, you’ll be able to own your story and personal brand, put your vision and groundwork to good use, and set yourself up for a massive influx of the rich stuff…

…from overcoming limiting beliefs, to tapping into resources just waiting for your ideas… and yes, creating a legacy of wealth and freedom that will last for generations. 

Here’s What Your Playbook Reveals:

You understand the value of every minute you were given in this life. 

Which is why you’re so sick and tired of stretching time to earn you the bare minimum. 

When every waking minute seems to be spent grasping at the next dollar, it’s easy to lose sight of the things you love to do — and it’s the passion that’s lost to the grind that can earn you more than any 9-5 or side hustle can. 

You’ve given your all to build your brand and online persona into something you’re proud of…

… but at the end of the day, what do you really have to show for it?

Your big brand partners keep the majority of the wealth, and while your cut is nothing to sneeze at, you’re ready to create something of your own that you can sell to your audience.  Something they want, need, and can only get from YOU. 

Quick Play: The time-for-money approach to earning is a relic of bygone days…With the current state of the economy and inflation making it harder to make ends meet, 70% of people are living paycheck to paycheck, even with 6 figure incomes.But this income problem is really a lack of utilizing your gifts and god-given skills problem. 

Cross the Goal Line with…

Build Your Empire’s
Big Payoff Cheatsheet


Your Self-Made Strengths At a Glance:

You already know what it takes to earn your leisure, and you’re more than ready to roll up your sleeves and dig in to push your brand into the next level of massive earning potential. Get ready to show the world you’ve got the grit, determination, and will to turn your story into a branded empire that does the heavy lifting for you!💪
Most people have a hazy, abstract view of their future — but not you! Your vision for the future rivals the greats of history, and nothing short of building a dynasty will satisfy your ambition. And when you’ve got faith in yourself and the vision to see opportunities where others see obstacles, you WILL take your brand to great new heights.👁️
Your experiences, your trials and successes, your hopes and dreams — all come together to weave a story that will resonate with the right audience. Some will recognize their own struggles in your telling, others will find inspiration in your journey. What you have to say WILL create impact with an audience that will help you build your empire into a successful wealth generating vehicle to freedom. 📖
The smart leader is one who trusts their team to support them through growth and change. You know you can’t keep going alone as you expand your empire, and surrendering control can feel chaotic to begin with — but once you embrace a community that wants to see you succeed (and be part of the change) you’ll have an empire to rival Caesar and Cleopatra. 👨🏾💼

Your Personal Brand Profit Secret Sauce:

You’ve got momentum, and nowhere to go but up!

You’ve already put in the work to build your story into a successful brand, (Go you! 🎉) and you have a solid understanding of your ideal audience and what they need — now you have to figure out how to scale without it all tumbling to the ground like Humpty Dumpty.  

This is where building the right team and creating the right chain of command, communication, and workflow comes in. And it’s also a great time to start thinking about creating an evergreen course or coaching program that will make you lasting passive income.

Luckily, there’s an arsenal of team and project management software out there to help you organize your empire so it doesn’t all come crumbling down like the Romans eventually did. 

Essential Tools to Get Your Profitable Personal Brand From Lukewarm to Cookin’ With Fire:

Kajabi — Kajabi empowers you to create all kinds of content to showcase what you know best, including online courses, coaching programs, podcasts, memberships, and more. 

Utilize Kajabi’s full suite of marketing tools and templates to create new content, campaigns, and funnels in minutes. Manage growth, with built-in CRM, collect payments with Stripe and Paypal integrations, and use analytics to make informed business decisions.

Demio — Host engaging experiences that turn you into a revenue hero, whether you're in marketing, sales, or customer success. 

Use polls, featured actions, and handouts to invite audience participation, identify top engaged attendees, and conduct market research.


Increase your webinar attendance through automated, customizable, and branded email notifications. 

Elevate your webinar game, put it on autopilot, and earn money while you sleep, cook, shower, and lounge on the beach.

Slack —  Level up your teamwork with unlimited app integrations, audio and video capabilities, and move faster with organized conversations for streamlined collaboration.  

Slack breaks down communication silos inside and beyond your organization by bringing teams and tools together around common goals, projects and processes in channels and in Slack Connect.

Asana — Make it easier for your team to do more work that matters. Get the power, control, and customization you need to manage your team’s and organization’s projects. 

Plan with confidence, get more done, Hit your goals, and scale as you grow. Asana brings together everything teams need to communicate, collaborate, and coordinate work.

Personal Brand Superstars Who Share Your Playbook:

Ryan Reynolds, not just a famous Hollywood actor, he’s a mogul in the business world, investing in mobile companies, craft gin distilleries, and even European football teams — he may be Canadian, but he’s building an empire bigger than the Great White North. 
Rihanna, from teen pop sensation to Fenti fame, queen of the silver screen, and unforgettable fashion icon, everyone knows who Rih Rih is. She just has to show up and any event instantly gains gala status.


Build Your Empire’s Brand Scoreboard

The unique strengths and struggles of your personal brand … and how to hone them into your own personal brand secret sauce! 

Understanding your strengths (impacts) and weaknesses (invisibilities) will make your path to wealth so much smoother — get ready to maximize your impact and eliminate your invisibility.


✦ You have a story that has already attracted a community and you’ve leveraged it to magnetize what you desire

✦ Your desire for growth and influence will keep your empire expanding long after you earn your leisure.

✦ You know your time is precious and genuinely want to make the most of your valuable hours

✦ You’re ready to take on the responsibilities of team leader to turn your brand from a one man show into a whole circus of money making magic.

✦ You’re ready for personal and financial growth and the success and freedom that comes with it
✦ The next stage of growth can provoke good old imposter syndrome to rear its ugly head and make you doubt yourself.

✦ The growing pains of creating a team that works seamlessly towards a unified goal can feel a lot like herding cats…

✦ You’ve been hustling alone so long, it can be hard to let others take over the juggling act so you can be free to do the work that only YOU can do.

✦ You know you need to scale, but you also know you can’t do it all by yourself.  

✦ You know it’s time to start creating content that generates revenue without your constant effort and supervision, but you don’t know how to spotlight what you know and deliver to the people who need it.
Grow Lasting Wealth And Get Free – With Your $5 Personalized Playbook

Get Ready to Leave a Legacy with
the Build Your Empire’s
Personal Playbook

What do you get when you combine your personality, passion, and Playbook? A person living their biggest, most impactful life.

If you’ve been spending your time and energy working for the man but your paychecks barely cover your living expenses, something’s gotta give.

Your invaluable $5 Playbook suggests that you might be a bit hesitant about taking the next leap to build a team and scale your brand into a business that earns without your constant oversight. (I mean, who wouldn’t be shy of sharing the load when you’ve been juggling everything by yourself for so long?) 

But your audience and community aren’t on standby just to watch everything you’ve built crumble to the ground. They’re waiting to watch you rise.

Get your $5 Personal Brand Playbook


This is Exactly Where You’re Supposed To Be  

Get Ready To Dig Deep Into Your Story and Shift Your Mindset From Rise & Grind to Rise In Wealth

Inside your upgraded $5 playbook, you’ll discover:

⇒ The Entrepreneur's Playbook. The roadmap to building your impactful 6 figure earning brand, so you can move forward with more direction.

⇒ 4 Keys to help you elevate your personal brand story so it magnetizes an audience that wants to invest in what you have to offer.

⇒ Steps to help you refine your brand message so you can stand out amongst the crowd and start making a real impact that will create a lasting legacy.

But These and Other Brand Elevating Secrets Are Only Available In The Upgraded $5 Build Your Empire Quiz Results 👇

For less than a fancy coffee you’ll get access to all of this and MORE: 

  • Personal Brand Impact A 40+ page guide to harnessing your brand so it creates an impact in your community and your life.
  • A breakdown of how you can Magnetize Your Content so it draws an audience that wants to support your story and invest in YOU.
  • Your “Impacts and Invisibilities” — aka. the unique strengths and struggles that affect your personal brand… including your relationship with yourself.
  • Start Hustlin’ For YOU Entrepreneur’s Playbook to help you laser focus on your brand’s Ikigai, Learn your UGCs, and Lock In Your Socials.
  • A proven strategy to help you confidently take the reins on your finances and escape The Grind #GetFree
  • Curated resources to get your head in the game and on track to ditch the Hustle & Grind for the Rise & Thrive!
  • Curated resources to help you maximize your influence and grow your brand
  • How to go from excuses to evolution to make this the year that launches your legacy.  

“Who’s the Coach Behind This 💣 Playbook?” 

Let Me Introduce Myself…

What’s up, Empire Builder?! If you’re new around here, I’m Anthony O’Neal 👋🏾  #1 national bestselling author, speaker, and host of the online series The Table with Anthony O’Neal #humblebrag

I’m also well along my own personal path of wealth building that will create a legacy that my future family will benefit from for generations to come. 

I went from being 20 years old, 35k in debt, and living in my car ➡️ to debt free and buying a Bentley with CASH!

That was a hard season of life to weather through, but it made me realize…

…nobody had ever taught me how to use my skills and talents to build wealth for myself. 

And now I’m on a mission from God (cue Blues Brothers theme🎵) to bring the knowledge I have to anyone who is struggling to evolve their brand into a smoothly running wealth building empire.

It all starts with building your own personal brand with intentionality, so it creates impact, and brings you all the income you could ever want. 

Because that’s what becoming an impactful creator is all about: building a community that will affect real change in your life and the lives of your audience. 

Speaking of impact, here are a few things you might not know about me:

🐶 I was terrified of dogs… till I made the totally sane decision to adopt a 75-pound German Shepherd #GoodbyeComfortZone

💸 After racking up $25,000 in credit card debt, I became obsessed with learning everything I could about personal finance. These days, I live a totally debt-free life

🎧 I have two Spotify moods: John Gibbs-esque gospel and Pink Friday-era Nicki Minaj — play either one and I’mma bust a move

Now that you’re part of the tribe, I’ve got you.

I’m here to support you with inspiration, resources, and actionable strategies to help you maximize your Personal Brand. And build the foundation for your most intentional, wealthy life. 


Question: What do you get when you combine your desire for wealth, freedom and legacy, (and a dream of captaining your own crew of wealth builders) with your Personal Brand Playbook?

Answer: You, Empire Builder Extraordinaire, becoming the most successful version of yourself…

… living free, unshackled from the constant grind of doing it all yourself and automated for success 

… building wealth that will grow while you sleep and last for generations

… and holding your head high because you know you’re making the most of this life… even if you have to get past the growing pains of expansion to build the foundations of your future.


If you’ve run yourself ragged to become the master of your own domain only to find it lonely at the top, with no free time in sight… 

… it’s time to shift your strategy.

The habits and mindset that got you to this point won’t get you to that leisurely afternoon on the shores of your future beach home.You need to reach deep down inside yourself and commit to making changes.

If you’re willing to live the next 12 months of your life preparing for your future success, the next 12 years will take care of themselves. 

But first, you need to learn how to scale a business without working yourself to the bone, and grow a community that can support you as you rise. 

And to do that, you’re gonna have to grab life by the audacity, and SHOW UP as a true leader in your field!

⇒ Your Playbook suggests that you might struggle with breaking the ceiling on how much you real money you can trade for your time and skills — but you don’t quite know how to create something that will generate passive income and free up some much needed R&R time. So take a deep breath and answer this:

Can I take all of my knowledge and experience and turn it into a product, webinar, masterclass, challenge, or course? And if so, will it actually add value and create positive change, helping the people who come to you for what you have to give?

If the answer is yes, and Heck Yes! then you kinda owe it to the world to step it up and evolve your brand into a vessel for change and impact. 

Because bottom line: your audience is already waiting to see what you do next.  

And big brands are on standby to partner with you once you build your authority, evolve your brand, and expand your influence. 

Hard-working, dream-building, reality-shaping, flawed and more beautiful for it YOU — not some impersonal mega-brand figure headed by a photoshopped automaton. 

Whether the thought of stepping into the leadership position and asserting yourself as an authority on anything makes you cringe. 

Or you’ve been avoiding creating something so personal and releasing it to the world because failure is the worst F-word you can think of. (And that kinda vulnerability is scary AF!) 

I'm about to give you exactly what you need to switch your mindset, stop trading your time for money, and finally build the type of wealth that brings you freedom and lasting peace.

So if you’ve been wondering… 

… “Why do I see my friends enjoying their vacations on Instagram, and I’m still trading all my beach time for likes and subscribers?”
… “How is everyone else making it rich online and I’m over here sharing cat vids to my stories?
Or even…
… “Am I doing this right? Can you hear me now? Maybe I’m not meant for the digital wealth superhighway…