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Can't Afford a Financial Coach? Here's How to Make It Happen
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August 13, 2026

Phase 1: Lay the Foundation

Can't Afford a Financial Coach? Here's How to Make It Happen

3 min read

by:
Anthony O'Neal
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Can't Afford a Financial Coach? Here's How to Make It Happen

Let me be real with you for a second.

One of the most common things I hear is, "Anthony, I want help with my finances — but I can't afford it." And I get it. When you're already stretched thin, spending money on coaching feels like the last thing you should do.

But here's the truth: you can't afford NOT to get help.

Think about it. Every month you stay stuck in the same cycle costs you more than any coaching session ever would. The question isn't whether you can afford a financial coach — it's how you make it happen. And that's exactly what we're going to break down today.

Let's get to work.

First, Understand What You're Really Paying For

Before we talk about the "how," let's talk about the "why."

A financial coach isn't a luxury. It's an investment in your future. Just like a personal trainer helps you reach your health goals faster than going it alone, a financial coach helps you break through the barriers that are keeping you stuck — the habits, the blind spots, the behaviors that no YouTube video has been able to fix yet.

The right coach doesn't just give you information. They walk with you. They hold you accountable. They help you see what you can't see when you're in the middle of the storm.

That's worth something. That's worth a lot.

Start With a Real Budget

Here's the thing — most people don't actually know where their money is going. They have a general idea, but they've never sat down and told every single dollar where it needs to go.

That's where you start.

Write out a zero-based budget before the month begins. Every dollar gets a job. When you do this — really do it — most people discover they have more money than they thought. Not because they got a raise, but because they finally stopped the leaks.

That "found money" is exactly what you use to invest in coaching. The budget doesn't just help you afford the coach — it's the first step the coach would tell you to take anyway.

Cut What Isn't Serving You

Once your budget is in front of you, it's time to get honest about your priorities.

That streaming service you haven't opened in three months. The subscriptions auto-renewing every month that you forgot about. The daily coffee run that feels small but adds up to $150 a month.

None of these things are bad on their own. But if they're standing between you and the financial freedom you say you want — they've got to go. For a season.

Beans and rice for a season, family. That's the move.

Cut the extras temporarily, redirect that money with purpose, and watch how fast things start to shift.

Find Ways to Lower Your Necessary Expenses

Some expenses you can't cut — but you can shrink them.

Here are a few practical moves you can make right now:

  • Meal plan for the week to cut your grocery bill
  • Carpool or combine errands to save on gas
  • Call your insurance provider and ask about better rates
  • Adjust your thermostat when you leave the house
  • Look into a roommate or renting a room if your housing costs are too high

These aren't glamorous moves. But freedom rarely starts glamorous. It starts with small, intentional decisions made consistently over time.

Create Extra Income — Even Temporarily

If the budget is tight and the cuts aren't enough, it's time to bring in more money.

This doesn't have to be forever. It just has to be for right now.

Deliver groceries. Drive for a rideshare service. Offer a skill you already have — tutoring, cleaning, cooking, graphic design, lawn care. Sell things around the house you no longer need.

The goal is simple: create enough margin to invest in the help that will change everything else. A few extra hours a week for a few months could be the bridge that gets you to a completely different financial life.

Don't Let Pride Keep You Stuck

Here's the part nobody talks about.

Sometimes the real reason people don't hire a coach isn't money — it's pride. It's the feeling that asking for help means you failed. That you should have figured this out by now.

Let me speak directly to that: needing help is not weakness. Staying stuck because you refused help — that's the real cost.

God didn't design us to do life alone. Biblical wisdom teaches that there's strength in counsel, not shame in it. The most successful people in the world have coaches, mentors, and guides. Why would your finances be any different?

Conclusion

Family, here's the bottom line — financial coaching is one of the best investments you can make in your future. And yes, you can afford it.

Here's your game plan:

  1. Build a real budget and find the money that's already there
  2. Cut the extras — even temporarily
  3. Lower your necessary expenses where you can
  4. Create extra income to close the gap
  5. Let go of the pride and get the help you deserve

You don't have to stay stuck. You don't have to figure this out alone. You're one decision away from a completely different story.

Here's your move: Start with your budget today. Write it out. Find the money. And take the next step toward getting the support that will change your life.

Now I want to hear from you — what's been the biggest thing holding you back from getting financial help? Drop it in the comments below. Let's talk about it.

Keep building,

‍

ABOUT THE AUTHOR
Full name

Anthony O'Neal is a bestselling author, speaker and personal finance educator. He teaches families how to get out of debt and build real wealth on any income through The Escape Plan, his show The Table with AO, and the In the Black app.

About the Author

Anthony O'Neal

Anthony O'Neal is a #1 national bestselling author of Debt-Free Degree, personal finance expert and host of the popular podcast and YouTube show "The TABLE." Since 2014 he has challenged cultural norms and equipped millions of people to live a debt-free life, break generational wealth-gaps and build true wealth. He has appeared on Good Morning America, Live! with Kelly and Mark, Fox & Friends, Rachael Ray, The Tamron Hall Show, CNN News and has been featured in Success Magazine, MarketWatch, Bloomberg, Black Enterprise and GOBankingrates, among others. Anthony is a sought after, dynamic public speaker, speaking on stages with audiences of 40k+ people and an adjunct professor at Virginia Union University in Consumer Economics. He has been recognized by Black Enterprise as Top 40 Under 40 (2023) and Top 25 Personal and Professional Development Influencers to Follow by Success Magazine (2023). He is the author of Take Your Seat at The Table: Live an Authentic Life of Abundance, Wellness, and Freedom, and his latest book, Stop Living Paycheck to Paycheck. He resides in the Washington, DC suburbs.

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